Book Marketing
Build Your Brand
You are on your way to becoming a self-published author and can soon be considered an authorprenuer. This means you can build an entire business solely around your book. Your brand speaks for you. How you present often establishes your ‘win’ in mere minutes to potential customers. With a professional, customized brand package from our design team, you will stand out from the crowd and be instantly recognizable.
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See how our team of publishing experts can help you take your project to new heights.
Our Book Promotional Services
Become An Authorpreneur
All of our publishing services can either be bundled or purchased ‘as needed’. Here are a few of our popular 'pay-as-you-go items.
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We’ve heard it countless times before, don’t judge a book by its cover, however, this is precisely what consumers do. We are visual beings and it’s almost impossible to ignore what most of us naturally do. A well-designed cover that is visually appealing will spark interest and make you stand out from your competition.
A secondary element is ‘pride of ownership.’ This term is largely used with reference to real estate, however, it absolutely applies to your book. When you have a well-designed book cover, it adds to your excitement, and you will be even more likely to promote your book at every given chance. We will complete the front cover, back cover and the spine.
Speak to a representative and schedule a call, here.
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A book description is your chance to capture your reader. It offers a short summary without giving the special details of your book away but will leave them wanting more. Our writers also consider the metadata which is responsible for whether your book will pop up with an easy search.
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Starting at $299
We can create logos by following a structured design process that begins with gathering information about the company's brand identity and values. From there, brainstorming and sketching ideas can lead to creating digital versions using graphic design software. Feedback and revisions can refine the logo until it meets the desired aesthetic and represents the brand effectively. 2 revisions are included.
Speak to a representative. Schedule a call here.
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Cost $599
A media kit, also known as a press kit, is a valuable promotional tool for authors, whether you're promoting a book, yourself or you’re writing in general. It's a collection of essential materials and information about you as an author and your work, designed to make it easy for the media, journalists, book reviewers, event organizers, and potential partners to access pertinent details for publicity and coverage.
In today's digital age, media kits are often available online as downloadable PDFs or on an author's website, making it even more accessible for media professionals and the general public to discover and promote an author's work.
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Cost: $599
Crafting a book is a remarkable journey, but crafting a captivating press release demands a unique set of skills. We understand that not every author is inclined to make that stylistic transition, and that's perfectly okay.
We have a team of skilled writers who specialize in creating engaging and distinctive press releases tailored to your book. What's more, we'll take care of distributing it through our newswire service on your behalf. Your book deserves the spotlight, and we will ensure it shines brilliantly.
Speak to a representative. Schedule a call here.
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Let’s face it, social media has become a fundamental tool for marketing most brands. It’s one of the best ways to share your content and connect with your audience.
Your social presence helps tell people who you are, what you do and how your viewers will benefit from following you. We will provide you with an author social media kit starter package that will get you on your way to making a real social impact. We will help transform your brand with a strong online presence through relevant and captivating content. We will tailor a unique strategy for your business, that will set you apart from others in your industry.
What you will receive:
Craft compelling content, combining creative designs and captions aligned with your brand and goals. Achieve visual harmony with lifestyle and product posts, ensuring a seamless feed.
Elevate your brand pages with optimization techniques, enhancing SEO and visibility. We'll not only enhance their appeal but also manage their engagement.
Harness the power of hashtags through meticulous research, employing premium tools and manual efforts to expand your business's reach.
Seamlessly schedule and publish content at optimal times, maximizing engagement throughout the day.
Strategize your journey with a well-structured action plan, designed to expedite your goal attainment.
Entrust your online presence to our experts who will not only manage but also maintain a consistent aesthetic appeal.
We will also share with you the top 4 social media platforms that should be utilized by authors.
Consider the benefits of Paid Boosting—a separate offering—to further amplify your impact. (Note: Paid Boosting is not included in any of our packages.)
Speak to a representative. Schedule a call here.
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Cost: Starting at $699 for one-pager sites.
Cost: Starting at $999 Website Design Plus (up to 8 pages) with SEO optimization.
Zou Zou Media authors a website to showcase their work and build an online presence. This involves identifying the author's goals and designing a website that reflects their personal brand and writing style.
Elements such as an author bio, book excerpts, and social media integration can be incorporated to enhance the website's functionality and appeal to potential readers. We will strategically create a detailed 1-pager that will help generate traffic to your site, showcase your work and promote sales of your book. 2 revisions are included.
Custom domain and hosted for 1-year
1 hour coaching on how to use, update and manage your website.
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78.5% of indie authors cite marketing as their biggest challenge.
Author Vendor Package
Your Setup Matters!
Command attention when you attend vendor markets, exhibitions, or visit schools. Your table setup is your storefront and first impressions determine whether attendees stop or keep walking. A cluttered, amateur display whispers "hobby author" while professional branding screams "bestseller." When you invest in your presentation, readers invest in you.
This comprehensive vendor package transforms your booth into a magnetic brand experience that positions you as the established author you are. We design cohesive, eye-catching materials that work together to create an unforgettable presence from the moment attendees spot your table across the room to the flyer they take home.
What's Included (Design + Hardware)
Custom tablecloth
Floor pull-up banner
Large table pull-up banner
2 small table pull-up banners, 1 mid-size banner
500 professionally designed flyers
Personal author logo design package
3 design revisions for perfection
2 coaching sessions on event preparation & selling strategies
You'll receive everything you need to set up with confidence—no scrambling, no last-minute stress. We'll walk you through booth layouts, reader engagement techniques, and how to maximize every event opportunity. Show up looking like the professional you are, and watch readers gravitate to your table. Because when your setup looks this good, your books practically sell themselves.
Starting at $2500
Exclusive Book Marketing Solutions
Bonus Services
Our Full-Service Clients Get More!
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Embark on an Exciting Virtual Book Tour - The Present and Future of Book Promotion!
Virtual tours are not just a cost-effective alternative to traditional tours; they can take your book's exposure to new heights.
Virtual book tours are an excellent way to reduce both time and travel costs, allowing you to reach a global audience from the comfort of your own space. More viewers tend to participate in virtual events, making it easier to connect with eager readers.
What's even better is that these tours can be streamed live on social media or the internet, substantially increasing your book's visibility and impressions. It's a whirlwind world tour right from your home!
Unlock the power of our exclusive network of bookstores and partners to boost your book's promotion. After scheduling your appearances, we'll provide you with the tour dates and a comprehensive Virtual Book Tour packet, equipped with all the essential materials and information needed for you to continue the tour successfully on your own. With this toolkit in hand, you can seamlessly extend your Virtual Book Tour across more blogs, websites, and social networks.
Bloggers and influential figures in the realm of social media frequently arrange book reviews and author interviews after receiving details from your Virtual Book Tour. Take full advantage of this fantastic opportunity to bring your book to a worldwide audience with just a click of a button.
Speak to a representative. Schedule a call here.
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An Amazon Author Page is a dedicated profile on Amazon's website where an author can showcase their books, share a biography, and engage with readers. It provides a central hub for readers to discover an author's work and learn more about their background and other published books.
Benefits for Authors:
Author Visibility: It enhances an author's visibility on Amazon, making it easier for readers to find and explore their books.
Credibility: A well-maintained Author Page adds credibility to an author's work and can help build a following.
Reader Engagement: Authors can engage with readers through blog posts, videos, and updates, fostering a sense of community and connection.
Centralized Information: It consolidates an author's books and information in one place, making it convenient for readers to learn about and purchase their work.
Amazon Search Inside the Book:
Amazon's "Search Inside the Book" feature allows potential buyers to preview the content of a book by browsing its interior pages online. It typically provides access to the book's table of contents, index, and a portion of its pages.
Benefits for Authors:
Reader Confidence: It allows readers to evaluate the book's content and writing style before making a purchase, increasing their confidence in their choice.
Increased Sales: The preview feature can lead to higher conversion rates, as it helps potential readers determine if the book aligns with their interests.
Exposure: When Amazon displays a portion of an author's book, it can attract more readers and increase the visibility of the book in search results.
Amazon Listing Optimization:
Amazon Listing Optimization refers to the process of improving the presentation and content of a book's listing on Amazon to enhance its visibility and sales potential. It involves optimizing the book title, description, keywords, pricing, and other details to make the listing more appealing to potential readers.
Benefits for Authors:
Increased Visibility: Well-optimized listings are more likely to appear in Amazon search results and related product suggestions, increasing the book's visibility.
Improved Conversion: An optimized listing can make a book more appealing to potential readers, increasing the likelihood of them making a purchase.
Enhanced Sales: By optimizing keywords and other factors, authors can attract a broader audience, potentially leading to increased sales.
Competitive Advantage: In a crowded marketplace, optimization sets a book apart from the competition, increasing its chances of success.
These Amazon features and strategies collectively benefit authors by improving their visibility, credibility, and sales potential on the world's largest online bookselling platform, Amazon. By leveraging Amazon Author Pages, allowing readers to preview content with Search Inside the Book, and optimizing your book listings, you can enhance your presence, engage with your audience, and ultimately increase your book's success on the platform.
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A sales sheet, also known as a sell sheet or a one-sheet, is a promotional document designed to provide essential information about a book or product to potential buyers, such as retailers, distributors, librarians, and media contacts. It is typically a single-page document that presents key details in a clear and visually appealing manner. For authors, having a sales sheet can be highly beneficial for several reasons:
Professional Presentation: A well-designed sales sheet will enhance your professional image. It demonstrates that you are serious about promoting your work and are committed to providing comprehensive information.
Concise Information: Sales sheets offer a concise overview of the book, including the title, author, genre, synopsis, target audience, and publication details. This helps potential buyers quickly assess the book's suitability for their market.
Visual Appeal: Effective sales sheets often incorporate eye-catching visuals, such as the book cover, author photo, or images related to the book's themes. These visuals make the document more engaging.
Marketing and Promotion: Sales sheets can be used in marketing and promotional efforts. You can distribute them at book fairs, trade shows, and author events. They can also be sent to reviewers, bloggers, and media contacts to generate interest in the book.
Bookstore and Library Outreach: Authors can provide sales sheets to bookstores and libraries to introduce them to the book and encourage stocking or ordering. The sheet serves as a convenient reference for bookstore managers and librarians.
Customization: Sales sheets can be tailored to different target audiences. For example, you may create separate sheets for general fiction and children's books to cater to distinct markets.
Online Distribution: In the digital age, sales sheets can be easily shared via email or your author's website. This allows for quick dissemination of information to a wide range of potential buyers.
Increased Sales: By providing all the essential information in one place, a sales sheet makes it easier for buyers to make informed decisions, potentially leading to increased sales and distribution opportunities.
Do You Have Any Questions? Contact Us.
Send us an email info@zouzoumedia.co or call us directly at (416) 936-9681
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